This project focused on redesigning the mobile trading experience for Tokenize Exchange, addressing critical usability and trust issues in high-risk, time-sensitive trading scenarios.
The scope covered the end-to-end buy/sell execution flow, from market selection and order input to confirmation and status feedback, with the goal of reducing user errors, minimizing trade drop-off, and improving decision confidence on mobile devices under market volatility.
Tokenize Technology Pte. Ltd.
Singapore
Tokenize Technology Pte. Ltd. is a Singapore-based fintech company operating Tokenize Exchange, a regulated digital asset trading platform.
(Challenge)
Crypto trading on mobile created high error risk and decision friction: users struggled to confirm key order details (pair, type, price, fees, balance) quickly, leading to trade drop-off and costly mis-taps under time pressure and market volatility.
(Solutions)
Redesigned the end-to-end trade flow with clear order scaffolding (pair → order type → amount/price → review), a single review/confirm step that surfaces critical info upfront (fees, available balance, estimated receive), and real-time feedback (status, validation, error prevention) to help users execute trades faster and more confidently.
